Best Version Media has received an investment from Bertram Capital

Best Version Media has received an investment from Bertram Capital

Oaklins DeSilva+Phillips’ client, Best Version Media (BVM), a hyper-local media and marketing company based in Wisconsin, has received an investment from Bertram Capital, a California based private equity firm targeting investments in middle-market companies. Launched in 2007, BVM serves individual neighborhoods and communities across the U.S. and Canada. The investment in BVM represents the sixth platform investment completed by Bertram’s third fund.

“Bertram Capital is excited to support the innovative business model developed by Best Version Media, as it continues to alter the dynamics of traditional publishing,” said Ryan Craig, Partner at Bertram Capital. “We look for investment opportunities where our in-house IT group, Bertram Labs, can help a company address its technology challenges, get to market faster and amplify its strengths. With BVM, we see a unique opportunity for the Company to extend its already impressive reach as a publisher and to expand the portfolio of innovative solutions it offers to advertisers and consumers.”

Each month, BVM produces hundreds of micro-targeted magazines, each specifically geared toward the interests of individuals within a local community. By addressing specific, highly targeted communities, typically comprised of a few thousand households, the Company’s magazines deliver content which resonates with members of the community in a manner similar to a social network, and at the same time offers a unique channel for advertisers.

“I would like to recognize the team at Best Version Media, led by CEO Dave Durand, for embracing our approach and having the confidence that our combined efforts will result in significant, long-term growth for BVM,” added Jeff Drazan, Managing Partner at Bertram Capital. “We seek investment opportunities that can leverage our differentiated and demonstrated set of operational capabilities, specifically the unique digital marketing and software expertise of Bertram Labs. BVM represents the type of investment that squarely aligns with Bertram’s investment strategy.”

“We are thrilled to partner with Bertram Capital. Not only do they understand our Company’s differentiated approach to media and marketing, they bring a wealth of relevant capabilities, including Bertram Labs,” noted Dave Durand, CEO of BVM. “BVM is one of the fastest growing private companies in Wisconsin and among the fastest growing publishing companies in the United States. Through our partnership with Bertram, we will be well-positioned to accelerate our growth.”

Details
Transaction TypeM&A Sell-side
ClientBest Version Media, LLC
InvestorBertram Capital, LLC
IndustryMedia/Marketing
DateSeptember 2018