Can You Answer These Three Questions About Your Business?

• ​​​​​​Do you have a firm understanding of its value – right now, at this moment?
• Do you know with certainty how much value you created in the past year?
• Can you pinpoint where in your business value is being created or where it is declining?

If so, congratulations. But, more than 30 years of working with midsize companies tells us you are part of a small minority.

​​​​​​If you’re like many owners and CEOs, you are so consumed with the daily challenge of running your business that you leave the question of valuation to chance or guesswork. Maybe you have a certain figure rolling around in your mind, based on something you heard about the sale of a similar company or the multiples for your industry.

Or you figure that valuation is something you’ll worry about when the time comes to sell.

In his new book, QuickValue: Discover Your Value and Empower Your Business in Three Easy Steps, Reed Phillips contends that this is a serious risk. Having an accurate valuation for your business is essential to your daily operation and to your ability to prosper and grow. In short – without a detailed understanding of your company’s value, you are flying blind. On the other hand, understanding your company’s value gives you an essential edge.

Reed has created a new valuation methodology just for midsize companies. Rather than spending the time and effort to obtain a valuation by a third-party appraiser, you can do much of the work yourself and end up with a reliable result that can also be used in your business planning. When you’re done, you’ll have answers to the three questions above.

QuickValue will be published as a hard-cover book by McGraw Hill on November 30th and is available now on Amazon. Pre-order your copy here.

Full of useful, practical ideas presented in a hugely readable way. QuickValue is a must-read for owners and executives of mid-sized companies, to help them focus on what matters in maximizing company value.

— Royce Yudkoff, Professor of Management Practice, Harvard Business School and Founder, ABRY Partners

What I like most about QuickValue is that Reed Phillips has created a simple way for owners and CEOs to stay focused on [the value their companies are creating]. Don’t just read this book; use it. Come back to it again and again and put the insights you generate into action.

— Mike Perlis, Vice Chairman, Forbes Media LLC

Leaders at midsize companies must “look under the hood” to understand the true value of their businesses…Phillips makes a complex subject feel manageable thanks to, in part, plenty of case studies, and his instructions are clear and to the point. Those at the helm of midsize businesses will find this a welcome guide.
— Publishers Weekly