Vision Critical, the global leader in customer intelligence software, has spun off its Research Consulting division to MARU Group, which is backed by Primary Capital Partners LLP.
Category: Marketing
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Symbiotix has been sold to Havas Health
D+P client, Symbiotix, a specialized medical communications and marketing agency, has been acquired by Havas Health, a world-leading healthcare marketing network.
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RDA Group has been sold to Ipsos
RDA Group, a worldwide leader in auto-industry quality-tracking and customer-satisfaction studies, has been acquired by Ipsos, the global market-research firm.
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Savveo has formed a strategic partnership with Empower MediaMarketing
Savveo, an ad tech startup at the forefront of programmatic buying for offline media, forms a strategic partnership with Empower.
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CatapultWorks has been sold to R2integrated
CatapultWorks, Silicon Valley’s largest integrated marketing services agency, has been acquired by r2i, a national full-service digital agency backed by ORIX Private Equity.
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Admeta has been sold to WideOrbit
Admeta, a leading digital programmatic SSP and yield-optimization platform, has been sold to WideOrbit Inc., the premier provider of advertising management software for media companies.
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Playscripts has received an investment
Playscripts Inc., an ecommerce platform and leading independent publisher and marketer of new plays and musicals, has received an investment.
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Alenty has been sold to AppNexus
Alenty, a leading advertising viewability company, has been sold to AppNexus.
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Nucleus Imaging has been sold to Sleeping Dog, Ltd.
Nucleus Imaging an industry leading provider of high-end digital imaging services to advertising agencies, publishers, brands and photographers has been sold to Sleeping Dog, Ltd.
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Armstrong White has been sold to SGS International Inc.
Armstrong White, a leading provider of computer generated imagery, has been acquired by SGS International Inc., a portfolio company of Onex Corporation.