Cronin Joins Horizon North America

Full-Service Marketing Agency Cronin Joins Horizon North America

Oaklins DeSilva+Phillips’ client, Cronin – Connecticut’s largest independent full-service marketing agency – and Cronin’s visual content production company, Off Leash Studios, have been acquired by Horizon North America. Together, the companies will continue to provide solutions to create winning customer experiences and build deeper brand connections and engagement to drive client growth.

The three firms will comprise a new entity called Cronin Group Holdings. Each firm will retain and operate under its current name. Cronin principals Kimberly Manning and Steven Wolfberg will continue in their roles as CEO and Chief Creative and Growth Officer, respectively. The company’s headquarters will remain in Glastonbury, Connecticut.

“We are building on the strong foundation of a thriving 73-year-old company that has doubled in size under the leadership of Kim and Steve,” said Mark Demuro, President of Horizon Group of North America, who will become Chairman of the combined entity. “The three companies will take a disciplined approach creating leadership distance for our clients, anticipating change, opening new markets, and leapfrogging competition.”

Cronin’s impressive track record of success includes national brands and regional leaders in the insurance, healthcare, financial services and restaurant categories.

“Working together to leverage our combined strengths, the three firms will inspire clients to maximize their success by outpacing consumer needs and expectations and owning the end-to-end customer experience,” said Manning.

“The new partnership with Horizon Group of North America will fuel Cronin’s growth by deepening services and elevating our regional and national stature,” added Wolfberg. “Our focus will be on delivering predictive insights, innovation to fuel incremental growth, advertising, design and visual identity to engage consumers and motivate behavior, impactful content to drive loyalty, and results-driven data analytics.”

Details
Transaction TypeM&A Sell-side
ClientCronin
Sold ToHorizon North America
IndustryMarketing
DateMarch 2020