Deal Flash: A shared belief in hyper-local media

Deal Snapshot

Best Version Media (BVM), a hyperlocal media and marketing company based in Wisconsin, has received an investment from Bertram Capital, a California based private equity firm.

Launched in 2007, BVM serves over 600 individual neighborhoods and communities across the US and Canada with professional publications that reflect the integrity, pride and prestige of the community. Based in Brookfield, Wisconsin, BVM offers a growing portfolio of solutions oriented toward consumers and advertisers in high impact local markets typically encompassing a few thousand individual households. The company works in partnership with independent publishers who usually live and work directly within the communities they serve.

Bertram Capital is a private equity firm with over US$1.4 billion in committed capital, targeting investments in lower middle-market companies. In addition to supplying strategic growth capital, Bertram Capital leverages proprietary processes and services to empower its portfolio companies to unlock their full potential. The Bertram High-5SM is an operationally-focused value creation strategy. The cornerstone of this strategy is Bertram Labs, its in-house technology team, which drives growth and value through digital marketing, e-commerce, big data and analytics, application development and internal and external platform optimization. The investment in BVM represents the sixth platform investment completed by Bertram’s third fund.

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