More than a thousand celebrity websites have exploded across the Internet, but few have established a unique identity or built reader loyalty. Ad spending is up but CPMs are dropping. Meanwhile, some web giants have only just discovered celebrity.And now mobile presents a whole new frontier. Who will thrive and who will dive in digital celebrity – and how?
Moderator:David Carr, Culture Reporter and Media Columnist, The New York Times
Panelists:
Henry Copeland – Business/Technology Chief, PerezHilton.com and
Founder/President, Blogads
Bonnie Fuller – Founder, Bonnie Fuller Media & Huffington Post
blogger
Sibyl Goldman – Vice President and GM, Entertainment, Yahoo
(OMG!)
Fred Mwangaguhunga – Founder & Editor, MediaTakeOut.com