Epicenter Experience Has Been Sold to Stagwell
Oaklins DeSilva+Phillips’ client Epicenter Experience (Epicenter), an enterprise software company that leverages mobile and location data to map and sequence complex consumer behavior patterns, has been sold to Stagwell, the challenger network built to transform marketing. Epicenter will become part of the Stagwell Marketing Cloud (SMC), a proprietary suite of software-as-a-service (SaaS) and data-as-a-service (DaaS) products built for in-house marketing teams.
Epicenter’s proprietary cloud-based technology, The People Platform™, maps consumer visits to points of interest, and sequences them over time to deliver contextually relevant insights and a comprehensive understanding of consumer behavior in near-real time. It then allows companies to communicate with specific groups of consumers to receive additional direct response, or to deliver personalized messaging or value at scale, further enriching the brand-customer connection..
ODP Managing Director Ken Sonenclar commented: “Making sense of consumer behavior is critical to insightful and efficient marketing. Epicenter Experience, through The People Platform and its AI-enhanced location technology, puts unmatched power in the hands of brands to understand and communicate with current and potential customers. In tandem with other tools in the Stagwell Marketing Cloud, marketers will now enjoy unprecedented access and knowledge of consumers on the go.”
Oaklins DeSilva+Phillips served as the exclusive financial advisor to Epicenter Experience. This deal further highlights ODP’s deep sector expertise in advising marketing and media businesses, specifically those within the technology, data, and information industries.
|Transaction Type||M&A Sell-side|
|Industry||Technology, Data & Information|