WHEN: Thursday, December 10th | 11:00 AM EST
Nothing boosts your firm’s value as much as having clients grow reliant on you: your methods, your data, your expertise, your platform. With reliance comes pricing power, profits, and a superior valuation when you sell or seek growth capital.
We end our 2020 seminar series with a launching pad for 2021: an hour-long insider’s view of perhaps the most important buyer: the Modern CMO.
Join us for a highly interactive Master Class to Becoming Indispensable in 2021. Our guides inside the Modern CMO’s mindset will be Elaine Riddell, ODP’s I.D.E.A. Managing Director, and Michelle Bottomley, former CMO (New York Life, Staples, Mercer, and Barclaycard) and Information industry executive (OgilvyOne, Epsilon, and Digitas), and now CEO of the Modern Growth Exchange.
Michelle will take us on a deep dive into the profile of the Modern CMO, share her vision of the always-on experience, and animate the playbook needed to drive business growth. We will poll the audience throughout the session as well as engage in Q&A to bring you into the conversation and help you form your takeaways. To kick things off, Elaine and Michelle will explain how you can marshal the forces driving innovation across the I.D.E.A. landscape, especially those that will let you support the modern CMO.
Who is this session for? CEOs, executive teams and PE firms selling and servicing this new breed of marketer.
What will you take away? You will emerge with a full understanding of:
• Modern Marketing and the Modern CMO
• The Modern CMO’s playbook for leveraging I.D.E.A. to drive brand and customer growth
• A framework for evolving your business model and offerings to become indispensable
Michelle Bottomley is an experienced Independent Director and c-suite executive for Fortune 500 companies who has led the transformation of some of the most iconic & legacy brands and businesses across a variety of industries. As a visionary leader, she is acknowledged for being on the leading edge of bringing a company’s total agenda into the digital era. Her companies have enjoyed substantial and profitable market share gains in Consumer, B2B, and B2B2C markets.
Presently, Michelle serves as Founder and Chief Executive Officer of the Modern Growth Exchange, a proprietary growth intelligence platform, enabling growth leaders to successfully use data, digital, technology to drive market share gains. Immediately prior, she led the consumer-centric transformation for New York Life, delivering double-digit year-over-year marketing results, while refreshing the 175-year-old New York Life brand and modernizing the Marketing function. Michelle led served as CMO at Staples, Mercer and Barclaycard having started her career on the agency side in leadership roles at Bronner Slosberg Humphrey (currently Digitas), Epsilon, and Ogilvy. At Ogilvy, she was Co-President/COO of Ogilvy New York and General Manager of Ogilvy Consulting North America, during a period of high growth. She is an NACD Governance Fellow and board member working to future-proof firms.
Elaine Riddell joined Oaklins DeSilva+Phillips in 2018 as Senior Advisor and stepped into the role of Managing Director in 2020.
Elaine was named ‘The Future Maker’ by PharmaVoice. She is an Insights industry innovator who transforms established data, analytics and consulting businesses into high-performance market leaders with sustained, profitable revenue growth at more than twice the market rate. She is recognized for anticipating market shifts, championing customer-centric innovation, pursing strategic M&A and building performance-driven cultures. Elaine is a forerunner in digital solutions that enable marketing and commercial decision making, including people-level data, social media, digital technologies, and advanced analytics.
Elaine is a Founding Partner of InsightTech Advisors, a growth activist advisory firm enabling Marketing Insights providers and investors to unlock new value and growth in a marketplace undergoing radical change. Before this, Elaine founded Decisio where she also partnered with these stakeholders to leverage her 15 years of global C-level operating experience to build value.
As CEO of Kantar Health she merged TNS Healthcare with other Kantar healthcare assets to create the leading insights-enabled consulting firm. TNS recruited Elaine to become Global CEO of TNS Healthcare with the mandate to integrate three legacy firms, operating across twenty countries, into one global business. Over five years she doubled the company’s revenue and tripled EBITDA.
Elaine engineered the formation of NOP World Health. As CEO, the business doubled over four years through organic growth and strategic acquisitions. She joined NOP World as President of 25-year-old Market Measures, the platform for NOP World Health, and transformed this declining business into a high growth high EBITDA margin business.
Earlier, as VP Marketing for IMS America, Elaine was among the leaders to transform the business into a value-added service provider. Separately, she led the development of the premier census-level physician database, Xponent.
Elaine began her career at Abbott Laboratories in Canada with roles in Marketing and Sales Operations.