Lost in Transition: The Revolution in Celebrity Media – a DeSilva+Phillips White Paper by Ken Sonenclar, Managing Director

Lost in Transition: The Revolution in Celebrity Media – a DeSilva+Phillips White Paper by Ken Sonenclar, Managing Director

The supply of entertainment news continues to mushroom even as traditional media franchises built on celebrity antics and gossip erode. The Internet’s irresistible economics and 24/7 cycle stole old media’s fire in this frantic niche some time ago. Now, shortsighted strategies and the recession are turning a measured decline into a rout. Old media still delivers a big, engaged audience, but the magazines’ cost structures are becoming ever more unmanageable.  And even today’s dominant websites should be looking over their shoulders.

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