Parade Media Group, LLC has sold Parade and Dash magazines to Athlon Media Group
DeSilva+Phillips client, Parade Media Group, LLC, a subsidiary of Advance Publications, has sold Parade and Dash magazines with associated digital assets to Athlon Media Group (AMG).
AMG’s stable of newspaper-distributed magazines, including American Profile, Relish, Spry Living and Athlon Sports, have a combined circulation reach of 38+ million via 1,600 newspapers. The move will add Parade, the largest-circulation magazine in the U.S. at 32 million households, and Dash, a food & family magazine with 8.8 million circulation, to the AMG portfolio. Parade.com and DashRecipes.com are also part of the acquisition.
Parade magazine is distributed weekly by more than 700 newspapers, including The Atlanta Journal-Constitution, The Baltimore Sun, Boston Globe, Chicago Tribune, Dallas Morning News, The Los Angeles Times, The Miami Herald, New York Post, The Philadelphia Inquirer, The Minneapolis Star Tribune, San Francisco Chronicle, Seattle Times and The Washington Post. Dash magazine appears monthly in more than 150 newspapers. Both publications are distributed to predominately A&B county DMA’s.
“The opportunity to acquire these marquee brands is very exciting,” said Chuck Allen, President & CEO of Athlon Media Group. “Their titles have different marketplace distribution than our other publications. Parade and Dash position the company to have the most effective and efficient advertising and retail activation reach of any media group across the U.S.”
AMG also provides content to its newspaper partners via Athlon 360, a website available exclusively to AMG partners that includes food, sports, lifestyle columns, TV listings, weather forecasts, interactive sports and celebrative games. “We value our audience, and look forward to serving the 54 million readers and 30 million unique visitors loyal to the Parade and Dash brands,” Allen said.
“We are confident that Athlon will provide a good home for Parade and Dash,” said Jack Haire, Parade Media Group CEO. ” They have a clear commitment to serve and strengthen their newspaper partners, while continuing to grow these vibrant brands in the digital arena.”
In addition to its newspaper-distributed magazines, AMG serves b2b and b2c clients, with 14 Special Interest publications (SIPs) distributed at over 40,000 newsstands and Athlon Sports Collectibles.
Athlon Media Group
Tracey Altman – SVP, Chief Marketing Officer, 212-478-1916 firstname.lastname@example.org
Parade Media Group
Susan Ollinick – VP Communications, 212-450-7128 email@example.com
SOURCE: Athlon Media Group
|Transaction Type||M&A Sell-side|
|Client||Parade Media Group, LLC|
|Sold to||Athlon Media Group|