David Graff

Senior Advisor

 

Joined Oaklins DeSilva+Phillips in 2018.

David specializes in brand extensions, licensing and retail programs for media and branding companies. He founded SunGate Partners, Inc. in 2000.  Past and present clients include Newsweek, Time Inc., Bob Vila, Donna Mills, Lady Henrietta Spencer-Churchill, Dann Foley, Fitnation, Mark Zunino, Countess Luann de Lesseps, Weekly Reader, Manheimer Fragrances, Smart Pack Solutions, Safeway Supermarkets, Peter Max, The National Audubon Society, Outward Bound, Ringier Publishing, Reckitt Benckiser, Tranzact, FDG Design Group, and American Leathersmith, among others.

Prior to forming SunGate, Graff was Senior Vice President, Hearst Magazines International, and General Manager, Hearst Magazines Brand Development. In eleven years at Hearst, he founded and developed the largest magazine brand extension and licensing group in the world, resulting in retail sales topping $850 million annually, and the sector’s largest home video business. His accomplishments include initiating Wal-Mart’s first-ever licensing programs, applied to Sports Afield, Popular Mechanics and House Beautiful; licensing Esquire (ESQ) to Movado; opening Cosmopolitan fashion boutiques in Europe and Japan; creating and launching Cosmopolitan Virtual Makeover; producing and distributing Popular Mechanics for Kids television show; licensing Country Living to QVC; and the partnering Good Housekeeping and Marie Claire with The Home Shopping Network. Graff also negotiated publishing licenses for international editions of Esquire in Italy, Holland and Japan.

Prior to Hearst, Graff was an Account Director at the American Consulting Corporation. Earlier, he was a Product Manager at General Foods.

Graff is a graduate of the Hearst Management Institute. He is also the Chairman of the University of Pennsylvania Gazette and serves as a board member of the university’s alumni society.

MBA, Wharton School of the University of Pennsylvania

B.A., University of Pennsylvania

Profile Details

Areas of ExpertiseMedia / Marketing
Phone917.821.9184
EmailEmail Me

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