Saving and Exploiting Celebrity Media Franchises

Saving and Exploiting Celebrity Media Franchises

The editors of People.com and NYMag.com and the executive producer of CNN Entertainment discuss the challenges facing the online facet of their hugely dominant traditional media brands.  Mark Golin, Ben Williams and Dave Levine speak with DeSilva+Phillips managing director Ken Sonenclar at the May, 2009 Future of Celebrity Media Conference, and discuss the different online audience, the challenges of new competitors, and in what ways they can leverage the value of their traditional (print and TV) brands in the online environment.

DOWNLOAD THE REPORT