Spot On: Insights

Insights industry experts reveal dramatic changes and investment opportunities

Source: Oaklins

Dear Friends & Colleagues,

Major recent events such as the COVID-19 pandemic, global supply chain issues, inflation and the war in Ukraine have had an impact in multiple ways across all business sectors, and market research and insights is no exception.

Oaklins recently hosted a webinar on brandtech, key trends, M&A priorities and investment opportunities in this industry, featuring Oaklins insights specialists Ken Sonenclar and Elaine Riddell, who were joined by a panel of three insights experts.

In our latest Insights Spot On, you can read about some of the main points discussed by our panel, ranging from a break from traditional market research in the shape of platforms providing real-time data, to the need to move away from email-based surveys toward more organic and ongoing ways to gather insights.

Other topics covered include the use of brandtech to drive brand growth, market researchers helping clients disseminate insights internally, and an increasing focus on more human-based methodologies.

Access the full report by clicking here