The Archer Group has been acquired by Bounteous, a portfolio company of Mountaingate Capital

The Archer Group has been acquired by Bounteous, a portfolio company of Mountaingate Capital

Oaklins DeSilva+Phillips’ client, The Archer Group, a leader in digital strategy, experience design, usability research, technology, and media, has been acquired by Bounteous, a leading insights-driven digital experience agency and portfolio company of Mountaingate Capital.  Archer’s unique capabilities and services have driven growth and engagement across some of the world’s most recognizable brands in financial services, insurance, retail, and utilities.

Archer deepens Bounteous’ robust service offerings, with a shared mission to create big-picture digital solutions that drive growth for clients. Bounteous serves the marketing and technology needs of global corporations and brands, with the skills, experience, and scale to create transformational results through co-innovation partnerships.

Bounteous, augmented by the Archer acquisition, now employs more than 500 strategists, designers, analysts, and technologists across offices in Chicago, Wilmington, Denver, Pittsburgh, Toronto, San Francisco, and Berlin. Their combined client list includes many of the Fortune 500.

“We’ve dedicated the past 17 years to designing meaningful experiences that inspire action and have created long-standing partnerships, growth, and value for some of the world’s largest brands,” said Michael Derins, who has served as CEO and Managing Director of Archer since 2011 and oversaw a three-fold increase in the size of the business under his leadership. Derins will join Bounteous as Executive Vice President of Business Development and will also serve on its Board of Directors.

“With our combined teams and capabilities, we bring award-winning technology skills in industry-leading marketing and experience platforms, unparalleled analytics and data science capabilities to optimize digital marketing and media campaigns, and the creative and design skills that can deliver the ‘wow’ factor,” said Keith Schwartz, Bounteous co-founder and CEO.

Bounteous, one of the leading independent digital experience agencies in North America, is a 2020 Ad Age Best Place to Work. Recognized for its thought leadership, Bounteous helps clients shape and execute transformational strategies while getting the most out of their technology investments.

Details
Transaction TypeM&A Sell-side
ClientThe Archer Group
Sold ToBounteous, a portfolio company of Mountaingate Capital
IndustryMarketing
DateJanuary 2020