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Greetings,

2020….a year to forget, or one that created a blueprint for the future?

2020 has been a difficult year: 74 million cases of COVID-19; 1.7 million deaths; and daily cases rising at an alarming rate. There’s hope with the recent vaccine breakthroughs; however, it will take time before we recover economically and socially. If the pandemic were not enough, the tragic deaths of Black men and women cast a bright light on racial injustice and inequality.

Transformational changes occurred this year in how we both work and play. Once COVID-19 is behind us, will businesses and customers return to the pre-pandemic status quo, or will these shifts become the new norm?

“Think Different” reviews some of the ways marketers and the creative community navigated COVID-19, celebrates exceptional creativity, and offers thoughts on how the lessons from 2020 may impact the future of marketing and advertising, and M&A.

Below is a link to the “Think Different” report.

LINK TO REPORT HERE

Best,
John

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Oaklins | DESILVA+PHILLIPS is an investment bank for clients that operate at the intersection of content, technology and services. This includes enterprises operating within the media, advertising & marketing, education, healthcare, information services and technology sectors.  Over 24 years, clients have included Advance Publications/Condé Nast, Deutsche Börse Group, Elsevier, Hachette, JP Morgan Partners, Microsoft, The New York Times, Time Inc., TPG and Wasserstein & Co., among others. The firm is the TMT practice co-head and industry specialist in Oaklins, the world’s most experienced mid-market M&A advisor, with over 850 professionals globally and dedicated industry teams in more than 45 countries. We have closed 1,700 transactions in the past five years.

At Oaklins, we are passionate about M&A. It’s what we do, every day. We give nothing but our very best to do justice to the extraordinary effort our clients put into their businesses. Our partnership with our clients works because we both believe in never settling until we deliver excellence. Coming from every corner of the world and with a diverse range of backgrounds, together we are one global team. The world’s most experienced advisor on mid-market deals.

Oaklins is the collective trade name of independent member firms affiliated with Oaklins International Inc. For details of the nature of the affiliation, please refer to www.oaklins.com/legal.

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