Total Design Has Been Sold to M80 Partners

Total Design, a Netherlands-based creative and technology agency specializing​​ in digital design, branding and communication, has been sold to M80 Partners, a Belgium-based private equity firm. M80 is building a portfolio of best-in-class specialists in the field of digital transformation and Total Design will play an integral role with its digital branding, communication and technology disciplines.

Focusing on “Transformation Design,” Total Design’s superior design capabilities complement M80’s strategy to become a full-service provider in the field of digital transformation. Founded in 1963, Total Design helps companies and organizations to stand out, add value or transform to newer business models.

John Kaiser, Partner at Oaklins DeSilva & Phillips said, “Total Design is a celebrated agency with a rich history in design. The Company’s innovative design, creative and technology skills will prove invaluable to M80 as the private equity firm builds a world-class platform for digital transformation.”

The Oaklins team in the Netherlands acted as the primary M&A sell-side advisor to the shareholders of Total Design supported by Oaklins DeSilva+Phillips in New York. This transaction emphasizes our strong track record and expertise in the TMT and advertising and marketing services sector.