Venture Direct has sold its List Services division to MeritDirect
eSilva+Phillips announces that its client Venture Direct Worldwide, an advertising and list management firm, has sold its List Services Division to MeritDirect, a White Plains, NY based direct marketing agency. The List Services Division, which includes the Xactmail email and postal databases, provides a full range of list rental and list management services.
Jay MacDonald, the DeSilva+Phillips Partner who managed the transaction, said, “We are pleased to announce the successful completion of this transaction. The List Services Division is going to be a great fit for MeritDirect, and we are confident that they will be able to leverage the List Services Division’s personnel and list assets to better serve their clients.”
MeritDirect is a recognized leader in the B2B and B2C direct marketing industry, offering marketers integrated marketing solutions with an array of products and services. Mailers and list owners achieve a superior return on their marketing investment through MeritDirect’s list brokerage, list management, customer list enhancement and optimization, marketing databases and interactive services.
|Transaction Type||M&A Sell-side|
|Client||Venture Direct Worldwide|