Venture Direct has sold its List Services division to MeritDirect

Venture Direct has sold its List Services division to MeritDirect

eSilva+Phillips announces that its client Venture Direct Worldwide, an advertising and list management firm, has sold its List Services Division to MeritDirect, a White Plains, NY based direct marketing agency.  The List Services Division, which includes the Xactmail email and postal databases, provides a full range of list rental and list management services.

Jay MacDonald, the DeSilva+Phillips Partner who managed the transaction, said, “We are pleased to announce the successful completion of this transaction. The List Services Division is going to be a great fit for MeritDirect, and we are confident that they will be able to leverage the List Services Division’s personnel and list assets to better serve their clients.”

About MeritDirect
MeritDirect is a recognized leader in the B2B and B2C direct marketing industry, offering marketers integrated marketing solutions with an array of products and services. Mailers and list owners achieve a superior return on their marketing investment through MeritDirect’s list brokerage, list management, customer list enhancement and optimization, marketing databases and interactive services.

Details
Transaction TypeM&A Sell-side
ClientVenture Direct Worldwide
Sold toMeritDirect
IndustryMarketing
DateJune 2010