Vestar Capital Partners has acquired MediMedia
New York (January 20, 2017) Ad-Juster, Inc., a SaaS-based data aggregation and reconciliation platform based in San Diego, CA, has been sold to Innotech Capitals, an international private equity consortium group and the investment arm of Innotech International Group, a Shanghai-based company.
San Diego-based Ad-Juster’s technology is used by digital publishers, ad agencies, ad networks, and ad tech platforms to automate time-consuming manual processes that are prone to error. Ad-Juster specializes in an array of services including display ad reporting, third-party data aggregation, programmatic reporting, ad viewability, mobile and video reporting, third-party tag verification, and automated buffer optimization.
Innotech Capitals is composed of a team of entrepreneurs, angel investors, and corporate leaders with years of executive management experience and a focus on investing in all aspects of the Internet. Since July 2015, Innotech Capitals has done deals exceeding $500 million, including acquisitions and exits. Innotech Capitals has acquired 12 portfolio companies in the U.S., Israel, U.K., and Canada. This is the first ad tech deal the private equity firm has struck in the U.S. so far.
DeSilva + Phillips acted as the lead investment bank representing the seller with the assistance of its Oaklins Investment Banking partner, HFG China, a leading financial advisory firm in Shanghai specializing in cross-border transactions with Chinese enterprises. This marks D+P’s fifth deal in the ad-tech industry, four of which have been cross-border transactions.
“Innotech International Group will provide Ad-Juster with the resources we need to accelerate our offering not only here in the U.S. but also internationally,” said Mike Lewis, president and co-founder of Ad-Juster. He said the acquisition will help the company expand product offerings into ad optimization, ad quality measurement, and cross-enterprise reporting. The majority of the company’s customers today are in the US
Innotech Capitals Founding Partner Oliver Chen said: “With our network and resources in international adtech, Innotech International Group will help Ad-Juster expands its offerings to global markets starting with China and the Asia Pacific region.
|Transaction Type||M&A Buy-side|
|Client||Vestar Capital Partners|