The Seller
Adams Business Media (ABM) is a communications company that provides business-to-business solutions through the integration of print and electronic media forums. ABM focuses on developing, acquiring and operating business to business publications, industry websites, industry book and video sales, data mining, custom publishing and multimedia marketing projects for key, growth-oriented markets. The Adams Business Media/Meetings Group is the meeting industry’s online resource, publishing six trade magazines in the meeting, convention, and incentive industry. MeetingsNet covers six industry niche’s including Association Meetings, Corporate Meetings & Incentives, Medical Meetings, Insurance Conference Planner, Religious Conference Manager, and Technology Meetings.
The Buyer
PRIMEDIA, with 1999 sales of $1.7 billion, is a targeted media company with print, video and Internet businesses focused on consumer and business-to-business audiences. Some key businesses include Seventeen, New York, Chicago, Fly Fisherman, Channel One Network and 16 other specialty satellite television and TV distribution services, Horticulture, Modern Bride, American Baby, IntelliChoice, Telephony, American Demographics and Films for the Humanities & Sciences. The Company owns and operates more than 300 Web sites and other Internet properties. For more than a century, Intertec Publishing, a division of PRIMEDIA, has provided information to people to help them do their jobs better. As a leading company in business-to-business publishing, Intertec connects industry manufacturers and suppliers with qualified professionals who rely on essential statistics, how-to-explanations, technical advice and product introductions to make their businesses successful. Intertec’s technical and trade publications serve 3.8 million subscribers in agribusiness, communications, electrical and public services, entertainment, industrial, marketing, professional services and apparel, and transportation.