Deal Flash: Engaging Customers Through Digital Marketing Events

 
 Deal Snapshot
 

TechMedia, the leading producer of digital marketing conferences in the US, has been acquired by Naylor Association Solutions (Naylor), a portfolio company of RLJ Equity Partners.

Founded in 2001 by Eric Gregg and Scott Hedrick as a voice for the digital economy, TechMedia produces 20 conferences annually through its Digital Summit series. Over 20,000 digital marketers attend these events which focus on digital marketing and marketing technology, and include top-flight networking with brand marketers, digital strategists and entrepreneurs. TechMedia also produces ancillary products for digital marketers as well as single-day workshops, webinars and a variety of online content.

Naylor is the major provider of engagement and revenue generation services through its outsourced software, communications, events and management services, which it provides to the trade and professional association market in the US and Canada.

“We’re really excited to join the Naylor family. We think there’s a great cultural fit that will provide significant opportunities to further leverage and monetize our substantial arsenal of Digital Summit content through Naylor’s communications, websites, newsletters and other related brand extensions.”

ERIC GREGG, CO-FOUNDER, TECHMEDIA

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