Agenda

8:30am  Registration and Breakfast

9:20am  Welcome and Celebrity-Media Review

9:30am  Saving and Exploiting Celebrity Franchises

Magazines are the bedrock of celebrity media, and broadcast has enjoyed a long and profitable run.  But now readership is sinking and advertisers are defecting, TV ratings are stagnant and online video poses a threat.  How can traditional media save core businesses while exploiting new-media opportunities?

Mark Golin – Editor, People.com

Dave Levine – Sr. Executive Producer, CNN Entertainment/Showbiz Tonight

Ben Williams – Editorial Director, NYMag.com
Moderator:  Ken Sonenclar – Managing Director, DeSilva + Phillips

10:20am  Special Featured Conversation:  Celebrity Twitter 

Martha Stewart – Founder, Martha Stewart Living Omnimedia, Inc.

Best-selling author, award-winning TV host, editor and entrepreneur Martha Stewart has been an early adopter of many new-media technologies.  Few have been as intriguing as Twitter, where Martha has quickly gained half-a-million followers.  Martha holds court on this white-hot medium, which has become a celebrity favorite.

Q & A with:  David Carr – Culture Reporter & Media Columnist, The New York Times

10:50am  Refreshment Break

11:00am  The Disruptors:  Upending Old Media

More than a thousand celebrity websites have exploded across the Internet, but few have established a unique identity or built reader loyalty.  Ad spending is up but CPMs are dropping.  Meanwhile, some web giants have only just discovered celebrity.  And now mobile presents a whole new frontier.  Who will thrive and who will dive in digital celebrity – and how?

Henry Copeland – Business/Technology Chief, PerezHilton.com and Founder/President, Blogads

Bonnie Fuller – Founder, Bonnie Fuller Media & Huffington Post blogger

Sibyl Goldman – Vice President & GM, Entertainment, Yahoo (OMG!)

Fred Mwangaguhunga – Founder & Editor, MediaTakeOut.com
Moderator:  David Carr – Culture Reporter & Media Columnist, The New York Times

11:45am  Conclusion