The DeSilva + Phillips Healthcare Media M&A Summit 2007 addressed   major trends and drivers in the healthcare communications market, the role of the internet and other new technologies in CME (continuing medical education), the wealth of medical portals, and the transformation of the traditional pharmaceutical marketing channels including direct to consumer (DTC), direct to physician (DTP), e-detailing and e-sampling. It also covered the impact of private equity players and innovative strategics who are transforming the healthcare communications landscape.  See the agenda at right for details of speakers and topics.

Speakers included industry experts and thought leaders, among them Robert Birnbaum, MD (Executive Director of postgraduate medical education at Mass General), Roger Holstein (Managing Director, Vestar Capital Partners), Charlie Hunt (SVP, Kantar Media Research), John Connolly (President and CEO, M|C Communications) and John Zeiser (Chief Development Officer, Meredith Corp.).