ODP Creates a Licensing Division to Help Media Brands Find New Revenues

Oaklins DeSilva+Phillips Creates a Licensing Division to Help Media Brands Find New Revenues
 
September 21, 2020
 
 

Oaklins DeSilva+Phillips, the investment bank focused on the media, marketing and information sectors is pleased to announce the formation of a licensing division to help clients tap into this lucrative source of revenues.

Effective immediately, we have appointed David Graff as Managing Director of Licensing.  David began his career in licensing in the 1990s at Hearst Magazines where he built a licensing business that exceeded $750 million in retail sales annually.

Licensing is an excellent way for media companies to further monetize their brands. Digiday recently reported that, “Meredith Corporation, Hearst, BuzzFeed and Conde Nast have all seen their annual total sales of branded merchandise increase from 2018 to 2019 by tens of millions of dollars, if not billions.” Meredith ranks #2 on the License Global Top 150 Licensors List with $26.5 billion in sales from branded products. Other top media companies on the list include The Walt Disney Company (ranked #1), WarnerMedia, and Viacom/CBS.

Since 2000, David Graff has provided independent services to an impressive list of licensing clients, including:

Media:
Mansueto Ventures:  Inc. and Fast Company
Time Inc.
Newsweek
Weekly Reader
Ringer Publishing
Workman Publishing

Museums/Non-profits:
American Folk Art Museum
The National Audubon Society
Outward Bound

Celebrities:
Bob Vila
Lady Henrietta Spencer Churchill
LuAnn DeLesseps
Peter Max
Thelonious Monk
Donna Mills
Topher Brophy
Mark Zunino

If you would like to explore whether Oaklins DeSilva+Phillips can create licensing opportunities for your brands, please contact Reed Phillips, Managing Partner, at r.phillips@dp.oaklins.com or 212-651-2606.

Oaklins | DESILVA+PHILLIPS is an investment bank for clients that operate at the intersection of content, technology and services. This includes enterprises operating within the media, advertising & marketing, education, healthcare, information services and technology sectors.  Over 24 years, clients have included Advance Publications/Condé Nast, Deutsche Börse Group, Elsevier, Hachette, JP Morgan Partners, Microsoft, The New York Times, Time Inc., TPG and Wasserstein & Co., among others. The firm is the TMT practice co-head and industry specialist in Oaklins, the world’s most experienced mid-market M&A advisor, with over 850 professionals globally and dedicated industry teams in more than 45 countries. We have closed 1,700 transactions in the past five years.At Oaklins, we are passionate about M&A. It’s what we do, every day. We give nothing but our very best to do justice to the extraordinary effort our clients put into their businesses. Our partnership with our clients works because we both believe in never settling until we deliver excellence. Coming from every corner of the world and with a diverse range of backgrounds, together we are one global team. The world’s most experienced advisor on mid-market deals.Oaklins is the collective trade name of independent member firms affiliated with Oaklins International Inc. For details of the nature of the affiliation, please refer to www.oaklins.com/legal.

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