Hachette Filipacchi Media has sold five major magazine titles to Bonnier Corp

Hachette Filipacchi Media has sold five major magazine titles to Bonnier Corp

Highlights of the HFM U.S. brands sold to Bonnier:

  • Popular Photography is the world’s largest photography magazine and the leading technical authority, buyers guide and how-to resource for the photo enthusiast.
  • Flying holds a special place in the world of general and business aviation.  It has been the voice of aviation since Lindbergh departed Roosevelt Field for his historic nonstop transatlantic flight to Paris in 1927.  Its mission is to inform, educate and entertain pilots and would-be pilots.
  • Boating, an industry leader for 50 years, delivers an entertaining mix of lively feature stories and in-depth how-to service articles for its 2.32 million readers, the largest audience in the boating category.  (source: Spring 09 MRI)
  • Sound & Vision is the world’s most comprehensive and engaging home entertainment magazine.  It offers the freshest editorial content in the category, with each issue bringing readers the latest products and technological breakthroughs in home theater, audio, video and multimedia products.
  • American Photo offers a unique visual environment and an authoritative editorial voice which inspire and inform an audience of advanced photography enthusiasts and photo professionals.

About Hachette Filipacchi Media U.S. (HFM U.S.)
Hachette Filipacchi Media U.S.’s brands (www.hfmus.com) reach consumers through magazines, online and mobile content, as wel as other extensions including books, television, radio and branded events. The company’s editorial hallmark is trusted expert content along with independent product testing. Our prestigious brands fall into four sectors: Fashion (ELLE, ELLEgirl); The Luxury Design Group (ELLE DECOR, Metropolitan Home and PointClickHome); Women & Health (Woman’s Day, Woman’s Day Special Interest Publications); and Automotive and Motorcycling (Car and Driver, Road & Track, Jumpstart Automotive Media and Cycle World). HFM U.S. is part of Lagardère’s (www.lagardere.com) media division Lagardère Active, a producer of special-interest content in more than 40 countries.

About Bonnier Corp.
Bonnier Corp. (www.bonniercorp.com) is one of the largest consumer-publishing groups in America and is the leading media company serving passionate, highly engaged audiences, through 49 special-interest magazines and related multimedia projects and events. Bonnier Corp. is the U.S. division of the Bonnier Group (www.bonnier.com), a 200-year-old family-owned media group base d in Sweden with business operations in 25 countries.

Transaction TypeM&A Sell-side
ClientHachette Filipacchi Media
Sold toBonnier Corp
DateJune 2009